Buying guides

Planning a storefront sign in Toronto: what to prepare

Gather your frontage photos, dimensions and sign details, then use official Toronto resources to check the next steps.

Naqsh Signs — AI-assisted researchPublished 2 min read

Channel letter signage illustrating a storefront planning guide

Before requesting a storefront sign, collect a straight-on photo of the frontage, a wider photo showing the approach and approximate dimensions of the proposed sign area. Explain whether you are replacing an existing sign or adding a new one, and whether illumination is part of the proposal.

Start with the City’s sign information

Toronto distinguishes first-party signs identifying a business or service on the premises from third-party advertising unrelated to the premises. Toronto Building administers the sign by-law. The City’s official sign information links to applications, general inquiries, fees and inspections. Source checked 27 October 2026.

Use those resources to ask about your proposed sign and location, including a Scarborough address within Toronto. This guide does not determine whether your individual project needs a permit. Pickering, Ajax and Oshawa have separate municipal requirements; Toronto’s rules should not be applied to those locations.

Prepare a useful brief

  • The property location, proposed sign position and approximate dimensions.
  • Your logo, wording and preferred sign type, with photographs of any existing sign.
  • Whether the proposal includes illumination, removal of an old sign or installation.
  • Your target date and any known landlord or property-management conditions.

What to measure and photograph

What to measure and photographLeft, a shopfront with the proposed sign area above the door and window, marked with its width and height. Right, the same street from above: one camera across the road photographs the frontage straight on, a second camera down the sidewalk takes a wider photo of the approach.Your signWHMeasurePhotograph
  1. Proposed sign area. Its approximate width and height; rough sizes are fine at this stage.
  2. A straight-on photo of the whole frontage, from across the street.
  3. A wider photo showing the approach, the way customers see the shop as they come.

How tall the letters need to be at 100 ft

How tall the letters need to be at 100 ftThree readers 100 ft from a sign. Someone on foot needs capital letters about 4 in tall, a driver in city traffic about 5 in and a driver at highway speed about 7 in.100 ftOn footA4 inCity trafficA5 inHighwayA7 in
Rule of thumb from our viewing distance tool: 1 in of capital-letter height for every 25 ft on foot, 20 ft in city traffic and 15 ft at highway speed. Try your own distance there.

Agree the scope before production

Production time depends on the product — your quote gives you a firm date before you approve anything. Confirm what is included in the quote, including installation and any separately arranged approvals. Nothing prints until you approve the proof. Send your photographs and artwork by WhatsApp or email through our contact page.

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