Free tool

Sign Viewing Distance Calculator

Work out the minimum letter height and a rough sign size people need to read your message — on foot, in city traffic or at highway speed.

Free, no sign-up. When you’re ready, we make it in Pickering, ON — quoted same day, pickup or delivery.

Distance from where the customer or vehicle first notices the sign.

Viewer movement speed

From 50 ft, use capital letters at least 3″ high.

Minimum letter height3″Capital letter height
Approx. sign size2 sq fte.g. 1 ft × 2 ft

The rule of thumb used here: 1 inch of capital-letter height for every 25 ft on foot, every 20 ft in city traffic and every 15 ft at highway speed. At speed, leave generous space around the words so letters do not visually collide.

Your vision. Our signs.

Get your free quote

Send the size, quantity and date — or just a photo of the spot. You get a firm quote the same business day. If the mistake is ours, we reprint it free.

or Call (437) 676-0340 — any time