Trade show booth checklist: what to order and when

A good booth does one job: it tells people walking past who you are and why they should stop in the three seconds they give you. You do not need a lot of pieces to do that. You need the right ones.

The core kit

1. A backdrop. A fabric pop-up sets up in about 90 seconds with the graphic already attached.
2. A retractable banner stand at the front edge of the booth. Our standard stand uses anti-curl film so the edges stay flat.
3. A fitted table cover. A boxed, hemmed table cloth looks tailored and hides your storage underneath.

Extras that pull people in

• Feather or teardrop flags for outdoor shows and entrances.
• Flyers or brochures to hand out, with a clear next step printed on them.
• Business cards, including a writable version for notes and appointments.

Design so it reads from the aisle

• Put your logo and one short line in the top third of the backdrop. The table hides the bottom.
• Use one headline, not a paragraph. Details go on the banner stand and the handouts.
• Use the same colours on every piece so the booth reads as one brand.

Timeline

Production time depends on the product — your quote gives you a firm date before you approve anything. The clock starts at proof approval, so leave time for a proof round and for shipping to the venue. Need it sooner? Tell us your date. Rush is available on request and quoted per job.